Why Paying $22,000 More in Software Fees Saved This Brokerage $95,000 in Labor
Why Paying $22,000 More in Software Fees Saved This Brokerage $95,000 in Labor
The spreadsheet said Lofty cost more. The brokerage signed anyway.
Twelve months later, the ops manager who built the cost comparison stopped defending the decision. Not because it was wrong — but because the ROI was